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How to Create Buyer Personas

The first stage of any comprehensive digital marketing plan is to understand who your ideal customers are. These are the people who will help grow your business, advocate on your behalf and impact your bottom line. Operating online makes it hard to engage…

5 Ways ISIS is Dominating Modern Social Media

Unless you’ve been under a rock for the last couple years, you’re probably aware of the organization ISIS (Islamic State of Iraq and Syria) and their less than amiable physical attacks across the pond. Now, it’s their frightening success in…

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