According to YouTube Statistics, there are over 2 billion people watching 1 billion hours of video, daily so Business Needs YouTube chanel! That’s almost 1/3 of the Internet. The business world is still getting used to the video-focused platform – but all companies, from startup’s to established businesses, are starting to learn the importance of reaching a YouTube audience.
“Marketing is moving toward video over static content, and YouTube is emerging yet again as a key player.” – Business Insider In this post, we’re going to go over the 3 main reasons why your business NEEDS to have a fully optimized YouTube channel.
1. Further Build Your Brand
A YouTube channel will help to build your business’s identity which will furthermore build the trust of your new and existing customers. It’s an opportunity to give your business a face and voice that will become easily recognizable. Since YouTube is a social media platform that you want to tie in with your existing accounts, it’s important to be consistent with your colour scheme, logo, tone, etc. From a watermark to a channel header, YouTube already offers a lot of personalization options to help make your page your own. Additionally, YouTube gives you the chance to use video to speak for you, your brand, and your product/service. That’s why this is the perfect place for your Explainer Video as it will summarize everything your company does – quick and easy.
2. Offer Additional Content
If done right, video content is timeless. A YouTube page will let you build an achieve of content for your current (and potential) customers to enjoy. Many will consider this content to be a “bonus” or an additional perk. As long as they don’t feel pressured to make a purchase through you –
- Create a ‘channel trailer’ to give viewers an idea of the content you share
- Have a consistent posting schedule
- Focus on making high-quality videos
- Offer informative and/or entertaining content
More and more people are turning to YouTube to learn new skills which is why it’s the perfect place to expand on your knowledge and provide additional information about your product or service.
3. Increase Search-ability
Next to Google, YouTube is the second-largest search engine in the world. This means, if properly optimized, YouTube will be a great platform to connect with consumer’s that are looking for something you offer. That being said, with so much content being uploaded, it’s important to stand out of the crowd and ensure that your videos (and page) can be easily found. Every element will help with your results, including: titles, metadata, engaging calls-to-action, etc.