The Performance Testing Year-End Review is Here Ah, December. A time of laughter, joy, sugar and holiday parties. It’s also the time of year when we get to look back on the last twelve months and see how far we’ve progressed,…
So you’ve finally got a digital marketing strategy down, and are posting killer content on the regs—awesome! Not so awesome? You work hard to create engaging content for your audience. So why oh why aren’t you getting all the likes,…
Marketing managers and business owners understand that they need a Facebook presence. They pour resources into building and connecting with an audience only to find that it doesn’t result in a ton of new customers. Is Facebook a big, fat waste of…
A website without images is a boring thing. Even the most academic and sober websites feature images of some kind. It’s easy to defend the use of visuals. According to Business2Community, web pages with images draw in 94% more impressions…
They said that television killed radio a long time ago, but podcasting has resurrected the old medium in a completely modern way. According to Podcast Insights, almost half the population of the United States has listened to a podcast as…
No matter what web host you decide to go with, you will still have to use an internet browser to sign in to your website. Are you using Google Chrome as your main browser? If so, ensure your SEO is…
Designing your website has never been so easy. There are many affordable do-it-yourself template programs available for new business owners to start their own website with relative success. However, just because programs like Wix and Squarespace provide you the tools…
What is Latent Semantic Indexing and Why, Oh Why, Do we Have to Learn It? Don’t worry. It won’t hurt you. Latent Semantic Indexing (LSI) is not such a difficult concept to grasp, however, if you thought you could coast through…
Huddle around the digital campfire, folks. I’m going to tell you a story of design, of innovation, and ultimately, of a quest for identity that happened in the not too distant past in the mythical land of Silicon Valley. The…
Everyone Likes Free Stuff Everyone, young and old, knows that getting free gifts is the only real fun part about birthdays. It’s the silver lining to getting older. We all like birthday presents. So when it comes to having a chance to…
