Love is in the air, and it should be in your digital marketing strategy, too. Using holidays like Valentine’s Day is a fun way to shake up your website, social media content, or e-commerce business, engage your audience and, of…
In case you didn’t already know, Father’s day is around the corner folks! Ahem, this Sunday June 17th. If you have a business or service dads will love, you need to be gearing up your digital efforts so people find…
I talked about the importance of personal branding. In the 21st century, with tweets, likes, and viral blog posts floating through the digital ether, it’s not just companies that need to take advantage of promotion opportunities online. You must too. That…
Sport fans and media have been known to overreact. There was the hoopla surrounding LeBron James’ first foray into free agency. There was the recent Demar DeRozan trade debacle where the RCMP almost had to set up sandbags to stop…
How Did Donald Win? No matter who you voted for, we can all agree that Donald Trump’s victory in the presidential election was nothing short of fascinating. As election day drew near, it was clear that Hillary Clinton was up against a…
How to make a Brand like Bowie It’s a new year and with it brings a new hope, new perspective, and new beginnings. Unfortunately this year, it’s also brought on a slew of deaths of influential artists, including the great…
If you’ve been using black hat SEO practices, you might just find coal in your stocking this Christmas. Black hat search engine optimization is the practice of boosting your search engine result page ranking through unethical means. But sometimes, you…
Every buyer – knowingly or not – goes through a process before purchasing a product or service. Therefore, it is up to every business to understand the Buyer’s Journey in order to boost their marketing and, ultimately, increase conversion rates. Take a…
Whether you were actively seeking one or not, chances are you’ve entered the mommy blogosphere. You may have been looking for mortgage advice, a delicious recipe, tips on how to juggle work life and family duties. Whatever you’re searching for,…
Google Analytics is a web analytics tool that provides insights into how visitors interact with your website. It helps gauge the effectiveness of a homepage and landing pages. In addition, the tool outlines where visitors are spending their time. Often…
